We partner with our clients…
to develop creative ideas and campaigns that build lasting impressions. Our trusted relationships and experience help us connect with media and communities that matter. The services we offer generate awareness and esteem for our clients and their brands.
Positioning and Messaging: You have a unique story to tell. And to achieve your goals, it must be told well. We help our clients determine the right position in the market context and create clear and compelling messages that resonate with the people who need to hear your story.
Brand Building: A brand is an experience for anyone who engages it. We blend creativity, critical thinking and research to develop identities, campaigns and programs that share and shape that experience for the people who are most important to your business.
Media Relations: Media relations strategy is a central part of everything we do. Our team, which includes former journalists, taps their relationships so we know what journalists care about and how we can create opportunities to tell your story to the right audience.
Social Media and Digital: Social media provides a new and different way to reach consumers, media and influencers alike. We integrate social media into our communications plans as part of daily outreach and through dedicated programs to share, engage and incite.
Thought Leadership: Defining and sharing a vision for the future plays a critical role in building a company’s reputation. We develop thought leadership campaigns that communicate a unique point of view and demonstrate how that point of view matters.
Executive Platforms: Executives can be the most valuable way to tell a company’s story and promote the brand. We work with clients to create executive positioning that leverages their strengths and points of view in the venues that build value for reputation.
Corporate Responsibility: People expect a company to give back to people and places around them, and that expectation is no longer separate from reputation. Our experience in education, environment and economic development informs a thoughtful approach to earning recognition.
Industry Analyst Relations: Industry analyst opinions influence decision-maker, partner and press perceptions, and can lead to success or failure. Our approach helps build and sustain relationships that lead to lasting support from the analyst community.
Influencer Programs: Effective communications programs often extend beyond traditional media to reach a range of influencers, from academics to community leaders to mommy bloggers. We deliver strategic and targeted programs to reach the people and organizations that can help shape a company’s reputation.
As part of Y&R Brands, we also tap our sister companies to provide fully-integrated, world-class campaigns. We regularly work with colleagues who specialize in primary market research and testing, advertising, financial communications, grassroots communications and digital asset development.