North of Nine Communications Chosen as TechShop Agency of Record
SAN FRANCISCO, Calif., June 25, 2012 – North of Nine Communications, the San Francisco-based innovation communications boutique, announced today that TechShop has selected the firm as public relations agency of record. TechShop is a membership-based, do-it-yourself workshop and fabrication studio. North of Nine will partner with TechShop to support corporate and executive awareness and influencer relation programs as the brand expands its national presence.
“TechShop is shaking up the traditional paradigm of innovation by empowering entrepreneurs and makers to invent the next big thing with quicker time-to-market. North of Nine understands the importance of these changes,” said Carrie Motamedi, TechShop director of public relations and marketing communications. “As we continue to expand nationally, North of Nine is an ideal communications and strategy partner as we roll out programs that target new groups of creative inventors in multiple regions.”
Described as “Paradise for Tinkerers” in a recent Bloomberg BusinessWeek feature, TechShop offers classes, workshops, instruction and meet-ups for people of all ages and skill levels with more than $1 million worth of high quality machines, tools and software. It has locations in California and North Carolina, and recently opened a new facility in Detroit, Michigan in partnership with Ford Motor Company. TechShop is currently planning studios in Brooklyn, N.Y., Pittsburgh, Pa., and Washington D.C. North of Nine will work with Motamedi to develop and execute a strategic communications program to drive membership and elevate the profile of the company as new locations open in cities across America.
“TechShop is thriving as the maker movement gains momentum across the country,” said Jennifer Graham Clary, chief executive officer of North of Nine. “The birthplace of prototypes for Square and Dodocase, TechShop sits at a true epicenter of innovation and we look forward to working with its team.”
About North of Nine Communications
North of Nine is a full-service innovation communications boutique, dedicated to helping clients distinguish their brands in unique ways. The firm focuses on technology-based innovations, regardless of industry, and specializes in creative, memorable and sometimes unexpected campaigns. North of Nine is based in San Francisco with offices in New York, Seattle and Boston. For more information, please visit http://nof9.com/.
CONTACT: Connie Zheng
North of Nine Communications