Wondering why Facebook shelled out the big bucks for WhatsApp? You’re not alone.

By now, you’re most likely aware that Facebook acquired WhatsApp last week for a whopping $19 billion. Needless to say, this pricey purchase garnered attention across a slew of outlets and most of them asked the same question: “What’s so special about a messaging app?” For U.S. audiences the acquisition may seem outrageous, but Wired points out that the software isn’t widely used in the U.S. In India, Brazil and Mexico, however, the application is the most popular messaging app. For residents in these emerging markets, WhatsApp isn’t just a messaging app, it’s their first experience on a social platform. Although social networks are readily available in these countries, residents are looking for ad-free and easy-to-use applications, something Facebook’s mobile app couldn’t offer. For Europeans, the app represents a cost-effective way to communicate with friends and has surged in popularity. Although many European residents have built out their social networks [...]

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Intel STS Finalist Sara Sakowitz Shines Light on Women in Engineering

For Intel STS finalist Sara Sakowitz, the high school robotics team is just another way she is engaging in her passion for engineering. In a field dominated by men, Sara isn’t surprised to find her all girls team outnumbered at a robotics competition. The ratio of males to females at the event is so drastic that a woman attending the competition mistook them for a school cheerleading team. These types of gender stereotypes are not new for Sara. To her, it is the hurdle of being mistaken as a cheerleader during a robotics competition and other such gender stereotypes that push girls out of the STEM field. By the time many girls hit high school, they have battled the false portrayal of female scientists, shown that the life of a fashion model is a more glamorous vocation and shuffled in to the pink aisle of a toy store, away from [...]

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A Solution for Touchscreen Friendly Gloves

Sick of taking off your mittens to use your phone and not willing to invest in a pair of texting gloves? There may be a quick and easy solution…literally. NANOTIPS created a liquid solution that when applied to gloves makes the material touchscreen friendly. The company has already raised $10,000 on Kickstarter, a whopping 5x more than their original goal. It’s time to take the power of touchscreen capabilities back into your own mitten clad hands. http://bit.ly/1lCyYsg

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Super Bowl XLVIII: How Will You Watch?

Football lovers are gearing up for this Sunday’s XLVIII Super Bowl. While the Denver Broncos and the Seattle Seahawks play for the winner’s title, fans around the world will be watching the game but the question is, how? With TVs, PCs, tablets and smartphones, where will you get your football fix? This year, FOX Sports is offering a slew of ways to catch the game from an iPad app to live streaming for smartphones, they have got you covered. More interested in what everyone else is saying about the game? Follow @SuperBowl on Twitter and check out the #Broncos and #Seahawks hashtags to get your social fill. Or if you’re really just watching the game in anticipation of Bruno Mars at halftime and the million dollar ad spots, make sure you search YouTube to vote on your favorite commercials. More at CNN

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Olympians to Wear Space-Age Tech

Olympic trials for the upcoming games in Sochi are well on their way. An event that is dedicated to the world’s finest athletes is not without its controversy. An area that may seem uncontroversial? Clothing. As many may remember, the full-body swimsuits worn by Olympians in the 2008 Beijing Olympics were banned in 2012 after records fell. Now that the winter Olympics are growing closer, Under Armour, in collaboration with Lockheed Martin, have unveiled the next “ban-worthy” line of gear for speedskaters. By using space-age technology, the team has created an outfit they claim is greatly superior aerodynamically than any others. The new suits will make their debut on the USA team this coming February. More at LA Times

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North of Nine partnership with Team4Tech

Today is the official launch of Team4Tech, a North of Nine pro bono client. Team4Tech is a first of its kind nonprofit dedicated to making a difference in the quality of education around the globe by matching technology professionals, products and resources with impactful non-profit projects in developing countries. North of Nine CEO Jennifer Graham Clary serves on the Advisory Board of Team4Tech, along with Craig R. Barrett, Former CEO/Chairman of Intel Corporation; Martin Bean, Vice Chancellor, Open University; James Bernard, Global Director, Partners in Learning, Microsoft; Paul Kim, CTO, Graduate School of Education, Stanford University; and Ruth Levine, Director Global Development, Hewlett Foundation. Please join us as Team4Tech celebrates its launch today at the Computer History Museum in Mountain View. The event, to be attended by representatives from leading Silicon Valley companies, will feature executive remarks by John Doerr of renowned VC firm Kleiner Perkins Caufield & Byers and [...]

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North of Nine Communications Chosen as TechShop Agency of Record

SAN FRANCISCO, Calif., June 25, 2012 – North of Nine Communications, the San Francisco-based innovation communications boutique, announced today that TechShop has selected the firm as public relations agency of record. TechShop is a membership-based, do-it-yourself workshop and fabrication studio. North of Nine will partner with TechShop to support corporate and executive awareness and influencer relation programs as the brand expands its national presence. “TechShop is shaking up the traditional paradigm of innovation by empowering entrepreneurs and makers to invent the next big thing with quicker time-to-market. North of Nine understands the importance of these changes,” said Carrie Motamedi, TechShop director of public relations and marketing communications. “As we continue to expand nationally, North of Nine is an ideal communications and strategy partner as we roll out programs that target new groups of creative inventors in multiple regions.” Described as “Paradise for Tinkerers” in a recent Bloomberg BusinessWeek feature, TechShop [...]

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ServiceSource Selects North of Nine as U.S. PR Agency of Record

SAN FRANCISCO, May 7, 2012 – North of Nine Communications, an innovation communications boutique based in San Francisco, was named U.S. agency of record by ServiceSource® (NASDAQ: SREV), the global leader in service revenue management (SRM). North of Nine will partner with ServiceSource to support the company’s corporate, executive and technology communications efforts in North America. ServiceSource helps technology-based companies maximize maintenance, support and subscription revenue while optimizing customer loyalty. North of Nine will work with ServiceSource director of global communications Alex Plant to create and implement a comprehensive communications program to drive awareness of the company and the emerging SRM category. “It is a very exciting time for ServiceSource, having just been named one of the 2012 Forbes Fast Tech 25 companies,” said ServiceSource’s Plant. “Communications plays a vital role in every chapter of the ServiceSource story, and North of Nine is the right partner as we start a [...]

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Plantronics Taps North of Nine to Amp Up Communications

SAN FRANCISCO, July 7, 2011 – North of Nine Communications, a new innovation communications boutique based in San Francisco, was named agency of record by Plantronics (NYSE: PLT), a global leader in audio communications. North of Nine will partner with Plantronics on programs to build brand awareness. North of Nine will be responsible for the development and execution of creative media campaigns that enhance Plantronics’ reputation for technology innovations, design and corporate leadership. North of Nine Partner Mary Ritti will lead the account, supporting Russell Castronovo, director of global communications at Plantronics. “Plantronics has a remarkable history of design and engineering innovations that span consumer headsets to space missions, and they set the standard for world-class audio technology,” said Jennifer Graham Clary, chief executive officer of North of Nine. “We are thrilled to partner with Plantronics to highlight their ongoing innovations in new and exciting ways.” “As the industry and [...]

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Burson-Marsteller Launches North of Nine, a New Technology Agency

San Francisco, CA – May 9, 2011 – Burson-Marsteller, a leading global public relations and communications firm, today announced the launch of North of Nine Communications, a marketing and communications agency dedicated to helping clients distinguish their brands in unique ways. Building on the strength of Burson-Marsteller’s global technology practice, North of Nine will focus on technology innovations wherever they appear and specialize in creative, memorable and sometimes unexpected campaigns that are executed with precision. Technology is now an indelible part of everything people do, and mass adoption of new applications, devices and social media tools can happen overnight. Technology innovations permeate every industry, from connectivity in consumer and durable goods to greentech solutions. As a result, the context for communications has changed dramatically and requires a new approach. While other firms have absorbed specialty firms to address this change, Burson-Marsteller is building a new firm to deliver campaigns that [...]

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